Begin with life
Before form, we ask what a place, brand or system should make possible for the people who encounter it.
About iṭikāri · Independent design studio
Strategy, identity,
digital, space and
objects—designed
as one.
A multidisciplinary studio bringing strategy, identity, digital, space, service, objects and art into one coherent experience.
Two studios.
One connected practice.
Working worldwide.
Our philosophy
Design is not a layer added at the end. It is the way every part learns to belong together.
Find the inner logic
We look beneath the brief for the human, cultural and commercial intelligence that can hold the work together.
Make across boundaries
Strategy can become a room, a word, a service journey or a screen. We follow the idea into the form it needs.
Resolve the whole
Beauty is strongest when it is useful, buildable and coherent—from the first encounter to the smallest detail.
What our name holds
iṭi kāri इतिकारी
In this way, we make.
The name brings together iti—“thus” or “in this way”—and kāri, the maker. It is both a statement and a practice: understand what is true to the idea, then give it form with intent.
That small word, iti, also leaves room for a wider family of ideas and ventures to grow around a shared belief in thoughtful making.
40
years of combined
design experience
Depth without the distance
Experience makes us faster at finding the right question—not quicker to assume the answer.
Across four decades of combined practice, we have worked through the realities behind ambitious design: listening to customers, aligning teams, protecting an idea through implementation, and knowing when a detail changes the whole experience.
01
Senior thinking stays close to the work.
02
Disciplines meet early, not at handoff.
03
Ideas are tested against real use.
People
Anshu Bhardwaj
Experience Strategy · CX · Systems Design
Anshu works across research, customer experience, service, space and systems—turning complex human and organisational questions into coherent propositions and experiences.
She believes design can be a catalyst for meaningful change—shaping not only what people encounter, but how they behave, participate and live. Her work in health has deepened that conviction: that thoughtfully designed systems and experiences can help move wellbeing from something we respond to when it fails towards something supported through everyday life.
Vicky Kumar Roy
Retail · Spatial Design · Projects & Making
Vicky works where spatial ideas meet physical reality. Trained as an architect, his experience spans retail, QSR, public art, laboratories and warehouses. As founder of Next Storey Designs, he brings a practical understanding of materials, construction, site conditions and implementation, alongside an instinct for experimentation, art and making.
He believes anything that solves a core challenge is design, whether a store, a warehouse or a work of public art. He is here to make sure Itikari's ideas survive contact with materials, sites and the real world.
Radhika Ravindran
Product Design · Brand Strategy · Art
Radhika designs for complexity without losing the human connection. Trained in Human-Computer Interaction and Architecture, she treats objects, interfaces and identities as expressions of one experience. A Lead UX Designer at Amazon, previously at GoDaddy, her practice spans brand, art, product strategy and systems.
She believes the best design dissolves the boundary between thinking and feeling. Working on systems where clarity carries real weight taught her that rigour and intuition were never opposites, and that design turns endurance into confident navigation.
Sashank Macharla
Digital Product · Experience · Technology
Sashank brings product-design experience from large, complex digital ecosystems, spanning UX, information architecture, prototyping and technology. A Product Designer at Meta, previously Senior UX Designer at Amazon, he connects human experience with the realities of digital products, platforms and systems.
He believes the sharpest design happens where the physical and the digital stop being separate disciplines. His path from architecture through mixed-reality research into product design is why he is building a practice that treats the whole as one.
Palak Lalwani
Finance · Business & Commercial Thinking
Palak brings financial and commercial thinking to the practice, grounding creative ambition in the realities that allow ideas to endure. A Chartered Accountant by training, she brings a lens of viability, structure and long-term value to a multidisciplinary design team.
She has a deep personal interest in art, spaces and the subtle ways our surroundings shape everyday life. She believes thoughtfully created environments and experiences can influence how people feel, live and relate to the world around them.
Where we are
Grounded in two cities.
Open to the world.
12.9716° N
Bengaluru
Close to making, material intelligence and the pace of a city constantly becoming.
47.6062° N
Seattle
Connected to technology, global teams and a culture of considered invention.
We work with founders, institutions and organizations wherever a meaningful collaboration takes us.
Have something ambitious in mind?